Results & Case Studies

Real clients. Real numbers. Proof on the page.

This is the work I have built and run for businesses in real estate, farming, travel and construction. Every number shows where it comes from, so you can see for yourself what is proven.

"The deal did not come easy, but your expert guidance and well-structured ads brought in the right leads. With consistent follow-ups, we closed it." Iyabode Abiola, Natweng Realtors, on Facebook
6,655
Leads generated, all shown in screenshots
₦4.3M+
Ad spend managed in the campaigns shown
₦171
Lowest cost per lead
987
People in WhatsApp communities I built
The short version

Nine projects. One line each.

Tap any row to jump straight to it.

Natweng Realtors Ads and follow-up that closed a property sale Deal closed Landberry and GLI Farms Farmland sold through free webinars 4,579 leads Landberry A network of realtors selling for them 2,000+ realtors Lagos developer Separate campaigns for buyers at home and abroad 937 leads Same developer Four estates, plus realtor sign-ups 1,065 realtors CPAL, Asaba Website, realtor hub, tracking and ads 47 realtors TONDIV Group Website for a construction and transport company Live site Betini Trips Website for a Lagos travel agency Live site Benthess A 44-page sales proposal Proposal
Before you read

Three labels. No guessing.

Every project carries one of these, so you always know how solid a number is.

Verified

You can check it yourself. The number is in a screenshot on this page, with private account details hidden.

Client-attested

The client told me. I believe them, but the proof is in their records, not mine, so I label it clearly.

Work shown

I built it, but the results belong to the client and are not public. So I show the work and claim no numbers.

The projects

What I did, and what happened.

Each project starts with the short version. Open the full story for the details and the screenshots.

Real Estate · Lagos
Natweng Realtors Public review

A property deal closed, and the client said so in public.

Natweng was paying for Facebook ads, but the enquiries went cold before anyone came to see a property. I rebuilt the ads and the follow-up. They closed the deal.

₦40M
Deal value, as reported by the client (client-attested)
Closed
Confirmed in her own public review
WhatsApp
Where the follow-up that closed it happened
Read the full storyHide the full story

The problem

Natweng Realtors had good properties to sell. Their Facebook ads were bringing in enquiries, but the enquiries went cold. People asked a question or two, then disappeared before booking a visit.

What I did

I started again from the buyer: who they are, what worries them, and what they need to hear before they will book an inspection. I rewrote the ads around that.

Then I built a WhatsApp follow-up that moved each enquiry forward, step by step, from the first message to the inspection.

What happened

The deal closed. Iyabode Abiola, who runs Natweng, wrote about it on Facebook under her own name, where anyone can read it.

She puts the deal at ₦40M. That figure comes from her, not from a dashboard I can show you, so it is labelled client-attested. The close itself, and what she credits it to, is in her own words.

"The deal did not come easy, but your expert guidance and well-structured ads brought in the right leads. With consistent follow-ups, we closed it." Iyabode Abiola, Natweng Realtors. Public Facebook comment, 2025. Quoted word for word.

The proof

Public Facebook comment from Iyabode Abiola of Natweng Realtors crediting the campaign for a closed deal
Her public comment on Facebook.
Agriculture & Real Estate · Lagos and Oyo
Landberry and GLI Farms Verified

Selling farmland to people who don't trust farmland. 4,579 leads.

Many people are wary of farm investments, often for good reason. So instead of asking strangers for money, we invited them to a free webinar first. 4,579 people signed up, some for as little as ₦171 each.

4,579
People who signed up
₦171
Lowest cost per sign-up
3,744
Unique contacts, after removing duplicates
Read the full storyHide the full story

The problem

Landberry and GLI Farms sell farmland and plantation investments. Many Nigerians have seen farm schemes go wrong, so an ad asking a stranger for money gets ignored.

What I did

I led with trust instead of a sales pitch. The ads invited people to a free webinar, where they could meet the people behind the business before being asked for anything.

I ran separate campaigns for separate groups: new realtors, experienced realtors, network marketers, land buyers, and parents for a children's offer. Everyone who signed up joined a WhatsApp group, where the offer was explained over several days rather than in one ad.

What happened

Across the campaigns in the screenshots, 4,579 people signed up, from ₦2.1M in ad spend. That includes the realtor campaigns shown in the next project.

The best campaign for complete strangers brought in 372 people at ₦197.62 each. The cheapest webinar sign-ups cost ₦170.59 each. The biggest single campaign brought in 1,742 people.

Three WhatsApp communities grew to 987 members. I also combined 22 separate lead files into one clean list of 3,744 unique contacts.

The proof

Golden Acres cold audience campaign: 372 leads at 197.62 naira each
Golden Acres, complete strangers: 372 sign-ups at ₦197.62 each.
Golden Acres webinar campaign: 168 leads at 170.59 naira each
Golden Acres webinar: 168 sign-ups at ₦170.59 each.
GLI realtor webinar campaigns: 411 leads, 1,742 leads and 8 leads
GLI realtor webinars: 1,742 and 411 sign-ups, plus a small test of 8.
GLI webinar campaign: 460 leads at 633.70 naira each
GLI webinar: 460 sign-ups at ₦633.70 each.
Smart farmer campaign: 744 leads at 260.98 naira each
Smart farmer campaign: 744 sign-ups at ₦260.98 each.
Coral Kids webinar campaign: 170 leads at 507.50 naira each
Children's offer webinar: 170 sign-ups at ₦507.50 each.
Agro Millionaire Webinar WhatsApp group with 729 members
The GLI Farms WhatsApp community: 729 members.
buyacres.ng WhatsApp group with 153 members
Land investment community: 153 members.
buyacres.ng 2 WhatsApp group with 105 members
Second land investment community: 105 members.

Getting people to sign up was my job, and the screenshots prove it. Turning sign-ups into sales was done by the client's own sales team, so I don't claim a sales figure here.

Real Estate · Lagos
Landberry Client-attested

2,000 realtors selling for them, so they didn't have to buy every buyer.

Paying for ads to find every single buyer gets expensive, and sales stop the day the ads stop. So we built the client their own sales force: a network of over 2,000 realtors.

2,000+
Realtors in the network (client-attested)
10 acres
Sold through the network (client-attested)
504
Realtor sign-ups, shown in screenshots
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The problem

The client was buying every buyer through ads. That works until ad costs go up, or the ads are switched off. Then the sales stop too. They had no sales channel of their own.

What I did

Alongside the buyer ads, I ran a second engine to recruit realtors, with separate ads for beginners, experienced realtors and network marketers.

Behind the ads sat onboarding, training, a private community and a clear commission plan, so every new realtor knew exactly how to earn.

What happened

The client reports a network of over 2,000 realtors, and 10 acres sold through them. Both figures come from the client's own records, so they are labelled client-attested.

What I can show you is the recruitment itself: 504 realtor sign-ups across the three campaigns below.

The proof

Landberry realtor campaigns for network marketers and advanced realtors: 245 and 192 leads
Network marketers and experienced realtors: 245 and 192 sign-ups.
Landberry beginner realtors campaign: 67 leads
Beginner realtors: 67 sign-ups.
Real Estate · Lagos and abroad
Lagos waterfront developer Verified

Two very different buyers. Two separate campaigns.

A Nigerian living abroad and a buyer in Lagos need different things before they will buy. So we stopped mixing them. 937 people signed up, and every Lagos campaign came in under its cost target.

784
Lagos buyers who signed up
153
Buyers abroad who signed up
₦362
Lowest cost per Lagos sign-up (target: ₦2,000)
Read the full storyHide the full story

The problem

The developer was selling waterfront plots to two groups at once: buyers in Lagos, and Nigerians living abroad.

These two want different things. A buyer abroad is mostly afraid of being scammed from far away. A buyer in Lagos cares more about the location, the roads and the price. One ad can't speak to both.

What I did

I built two completely separate paths: different ads, different sign-up pages, different free guides and different sales pages.

For buyers abroad, everything led with proof: documented title, verification, and inspection they could do from a distance. For Lagos buyers, it led with the location and the entry price.

Each group also got its own cost target, because a sign-up from abroad costs far more than one from Lagos. Averaging the two would hide what is really happening.

What happened

Across the buyer campaigns in the screenshots, 784 Lagos buyers and 153 buyers abroad signed up.

Every Lagos campaign came in under the agreed target of ₦2,000 per sign-up, the cheapest at ₦362. Three of the four campaigns abroad came in under their target of ₦20,000, the cheapest at ₦6,091.

The proof

Meta Ads Manager showing Lagos, abroad and realtor campaign results, with campaign names hidden
All results to date. The client's name and estate names are hidden at their request.
The same Ads Manager account over the last thirty days
The same account over the last 30 days, showing the campaigns are live now.

One campaign abroad was running over its target when these screenshots were taken. We rebuilt it with new ads instead of letting it keep spending. I left it in the screenshot, because hiding it would be dishonest.

Real Estate · Lagos
Same developer Verified

1,065 realtors signed up, at under half the target cost.

Four estates needed their own campaigns, fast. At the same time, the developer needed more people selling for them. The realtor campaign has signed up 1,065 realtors at ₦413 each, against a target of ₦1,000.

1,065
Realtors signed up
₦413
Cost per sign-up (target: ₦1,000)
22
Campaigns running in the account
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The problem

Three more estates had to launch within a tight window. Each had a different buyer, a different price and a different question to answer. One was a mortgage, not a straight sale. And the developer also needed a bigger sales team.

What I did

Each estate got a complete setup, not just a landing page: a sign-up page, a free guide, a sales page, ads and follow-up messages.

For the mortgage, the first step checks whether the buyer qualifies, before asking for any deposit. Tracking keeps every lead linked to the ad it came from, all the way into the client's records. Alongside all of this, a separate campaign recruited realtors.

What happened

The realtor campaign has signed up 1,065 realtors at ₦412.56 each, against an agreed target of ₦1,000. It is the biggest campaign in an account running 22 campaigns.

Along the way, I also turned down two things: a brochure promise of guaranteed yearly returns, and celebrity photos we had no written permission to use.

The sign-up numbers and costs are in the screenshots in the project above. What happens after sign-up is in the client's sales records, so I claim no sales figures here.

Real Estate · Asaba, Delta State
CPAL Verified

Website, realtor hub and ads, built to work as one.

CPAL sells land in Asaba. They needed a website, a way for realtors to sell for them, and ads to bring in both buyers and realtors. I built all of it, and it is running now.

47
Realtors signed up, at ₦343 each
27
Buyers who signed up
12
Website pages, built from scratch
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The problem

Chuks Properties Academy Limited sells land in Asaba. A brochure website wasn't going to be enough. They needed realtors selling on their behalf, buyers arriving already interested, and a clear way to measure both.

What I did

I built the whole 12-page website, including a live board showing which plots are still available. Every button leads to WhatsApp, because that is where buyers actually talk.

Then I built the Realtor Hub. Each realtor gets a personal link to share with buyers, plus ready-made graphics, videos and an ebook to sell with. A separate sign-up page sends new realtors straight into the CPAL community group.

The tracking tells Meta exactly who signed up, and keeps realtor sign-ups separate from buyer sign-ups, so the numbers never get mixed. I also made the ads, wrote the video scripts and ran the campaigns.

What happened

47 realtors signed up at ₦343.14 each, and 27 buyers signed up, from ₦70,400 in ad spend.

The website, the domain and the customer data all sit in the client's own accounts, not mine. They own everything outright.

The proof

Meta Ads Manager showing the CPAL realtor and buyer campaigns with cost per result
The realtor and buyer campaigns, both running now.

See it live at cpalgroup.com, and the realtor hub at cpalgroup.com/realtor-hub. Swellbridge is credited in the footer.

Construction & Transport · Benin City
TONDIV Group Live site

One company, two very different businesses, one website that serves both.

TONDIV builds houses, and also moves people and goods between Nigeria and Benin Republic. I built one website where each kind of customer lands in the right place straight away.

2
Businesses under one brand
6
Pages, built from scratch
Live
at tondivgroup.com
Read the full storyHide the full story

The problem

TONDIV Group runs two businesses that have almost nothing in common. TONDIV Construction handles building design, engineering, property development and site supervision. TK Ventures moves people, parcels and freight between Nigeria and the Republic of Benin, and books hotels and holidays.

The owner needed one website that works for both a construction client and a transport client, without either of them feeling lost.

What I did

Each business got its own full page with its own colours: navy and gold for construction, navy and green for transport. A shared link puts the visitor in the right world immediately.

For trust, I used only things a stranger can check: building since 2008, four years of study and site work in Türkiye, five named projects with real addresses, and direct access to the lead engineer.

Two project photos showed stop-work notices, so I left them out and told the client why. And every enquiry form sends a ready-written WhatsApp message, instead of an email that sits unread.

What happened

The site is live at tondivgroup.com, with Swellbridge credited in the footer.

Travel · Lagos
Betini Trips & Tours Live site

A travel agency website built on proof you can check, not beach photos.

Nigerian travellers have one big worry: will this agency still be here after I pay? So I built Betini's website around credentials anyone can verify.

15
Pages, built from scratch
5
Credentials anyone can check
8
WhatsApp buttons, each for a different need
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The problem

Mrs Demi James runs Betini Trips & Tours in Lagos: visas, flights, tours, faith trips, study and medical travel, and corporate groups.

Online, most travel agencies look the same, and a few take deposits and disappear. Stock beach photos do nothing to answer the traveller's real question: can I trust you with my money?

What I did

I did the full job, from brand identity to launch. The positioning came from her own words: travel project managers, not travel agents.

The whole site is built on credentials a stranger can check for themselves: NATOP membership, company registration number RC 2000269, attendance at the Akwaaba African Travel Market, VIP Buyer status at an international trade fair, and a Turkey operator workshop.

One decision mattered more than any design choice. Her registration certificate showed her tax number, and posting it would have exposed that number permanently. So I put the registration number on the page as text, linked to the official public register. Same proof, nothing exposed.

The site has 8 WhatsApp buttons, each with a ready-written message that fits the page it sits on, so she knows what each enquiry is about before she replies. Each button is tracked on its own, so she can see which ones bring in business. And the contact form blocks spam without the "I'm not a robot" test, which quietly loses real customers on mobile data.

What happened

The site is live at betinitrips.com, with all 15 pages working and Swellbridge credited in the footer.

Real Estate · Benin City
Benthess Work shown

A 44-page sales proposal, designed to be read on a phone.

I wrote and designed a 44-page sales proposal and a marketing plan for a Benin City property business. I built it for a phone screen, because that is where the decision-maker would actually read it. No results are claimed.

In their words

What clients say, in public.

"Working with you Emmanuel was a game-changer! The deal did not come easy, but your expert guidance and well-structured ads brought in the right leads. With consistent follow-ups, we closed it. Real estate business owners who want real results should definitely connect with you. Emmanuel understands the market, and it shows in the journey and result he got for Natweng Realtors. Thank you for all lessons learnt!"
Iyabode Abiola, Natweng Realtors. Public Facebook comment, 2025. The screenshot is in the first project above.
"Emmanuel A. is highly skilful, creative and very efficient in handling my job assignments to him. I recommend him to anyone who desires prompt services and customised dynamism to his brand, and growth approach. He is very result oriented. You will enjoy working with him."
Ucheka A., sales funnel consultation, September 2022. Verified platform review, quoted word for word.
Verified platform review from Ucheka A., dated September 2022

Partners signed from the ads. Payment still pending.

A client selling ₦500,000 partnerships told me two partners had signed from the ads, one in Abuja and one in Delta. He also said they had not paid yet.

A later message reported another Abuja signing, and asked us to stop Abuja and focus on Lagos and Port Harcourt instead.

So this is not a sales figure, and I won't present it as one. It is here because it shows the ads producing real sign-ups, quickly enough that the client wanted to point them somewhere new.

Client WhatsApp message reporting a partner signed in Abuja and asking to focus on Lagos and Port Harcourt
The client's message, word for word.
How I work

Six steps. Every project.

01

Find the real worry

Not "who is the buyer" but "what stops them from buying". For buyers abroad, it is fear of being scammed from far away. For farmland, it is distrust of the whole idea. Everything else is built on this.

02

Make the offer answer it

If the worry is fraud, the offer leads with proof. Good writing can't save an offer aimed at the wrong worry.

03

Give one clear reason

One simple reason this works, clear enough that the buyer could explain it to their spouse over dinner.

04

Build the whole path

Ad, sign-up page, free guide, sales page, follow-up and tracking. A great ad sent to a weak page wastes money, and the page is usually the weak part.

05

Keep different buyers apart

Separate campaigns, targets and reports for each group. Averages hide what is really going on.

06

Report the number that matters

The cost of each serious lead, for each group. Not views. Not likes.

What I do

What you can hand over to me.

Ads that bring in the right people

Meta ad campaigns, from research and creative to budgets and tracking. Judged on the cost of each serious lead, not on views.

The pages they land on

Sign-up pages, sales pages, free guides, email and WhatsApp follow-up, and sales proposals.

Websites that sell

Custom websites built for mobile, live on your own domain, with tracking set up from day one.

A sales channel you own

Realtor networks, WhatsApp communities and the systems behind them, so you are not paying for every single customer forever.

Writing samples

What I wrote, and why.

Waterfront estate sales page

Opened with a simple fact: Lagos has only two coastlines. A real fact the buyer can check makes "limited supply" feel true instead of pushy.

12-page partnership proposal

Written to win a big client, and to tell them their target was unrealistic. Their goal needed about nine times the ad budget they had, so I reshaped the plan. Telling a client their number is wrong, in the same document that asks for their money.

The Trust Test, a free guide

Lets developers check how trustworthy they look online, so they see the problem before I suggest a fix.

A 16-email follow-up series

For website enquiries that went quiet. Brings them back without offering a discount.

TONDIV website

"Building Nigeria. Connecting West Africa." One line that fairly holds two unrelated businesses together.

Betini website

"Travel project managers, not travel agents." Her own words, turned into her positioning. The client's own words usually beat anything an agency invents.

How Much?, a free guide

Helps travel consultants filter out time-wasters before giving away a free consultation.

Ad Budget Reality Check, a calculator

Lets a business owner see their own budget gap by moving a slider, instead of being told.

See it live

Websites you can visit right now.

cpalgroup.com Land developer in Asaba. Website, realtor hub, tracking, ads and campaigns.
cpalgroup.com/realtor-hub Where CPAL's realtors get their personal links and sales materials.
betinitrips.com Lagos travel agency. 15 pages, from brand identity to launch.
tondivgroup.com Construction and transport company with two businesses under one brand.
swellbridgedigital.com My own site. Written, designed and built by me.
Work with me

Want results like these, with numbers you can check?

Tell me what you sell and who isn't buying. I'll tell you honestly whether ads are the answer. If they aren't, I'll say so.

Message me on WhatsApp Book a call