Meta Ads · Facebook & Instagram

The difference between boosting a post and running a campaign that closes ₦40 million.

We don't run "social media ads." We architect campaign systems — built on real audience research, real creative, and real optimisation — that produce qualified leads and measurable revenue.

See Pricing Talk on WhatsApp
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Why Most Ads Fail

Meta's algorithm isn't the problem. Your message is.

Meta's targeting has become so advanced that who you reach is barely the issue anymore. The real reason your ads aren't converting is what you're saying when you reach them — and what happens after they click.

5%
Of any market is "ready to buy now". Most ads only target this tiny slice — and fight every competitor for it.
95%
Of buyers are 30–90 days away from buying. Nobody talks to them. That's where the real money is.
40%
Typical reduction in cost-per-lead when ads are restructured around awareness levels.
What We Run

Six campaign types. Each with a different job.

Bad agencies run one campaign and call it Meta Ads. Real growth comes from running several campaigns simultaneously, each targeting a different stage of the buyer's journey.

Book a Strategy Call →

01 Lead Generation

Capture qualified leads with on-platform forms or routed funnels. Pre-filtered so your team only talks to people worth talking to.

02 Direct Response Sales

Ads designed to drive an immediate purchase decision. Best for lower-ticket offers and bottom-of-funnel buyers ready to act.

03 Retargeting

Ads that follow up with people who visited your site, watched your video, or engaged with you — but didn't convert yet.

04 Brand Awareness

Trust-building video ads to people who don't know you yet. Plant the seed now — they buy in 30, 60, 90 days.

05 Lookalike Scaling

Once we have buyer data, we replicate it. Meta finds 1,000s more people who behave like your best customers.

06 Content Distribution

Boosted content campaigns (done right) that get your storytelling videos and educational posts in front of the right eyes.

Pricing

Two ways to run ads with us.

Service fee is what you pay us. Ad spend is separate and paid directly to Meta. You own everything we build.

Meta Ads Service

Choose your level of commitment.

Project

One-Time Campaign Setup

₦350k
One-time fee
  • Audience research & strategy
  • Ad creative (copy + 3 designs)
  • Pixel setup & event tracking
  • Campaign launch + 2 weeks optimisation
  • Handoff documentation so you can run it yourself after
Start a Campaign →
Retainer

Ongoing Ads Management

₦300k
/month · 3-month minimum
  • Everything in setup, plus:
  • Ongoing creative refresh (weekly)
  • A/B testing & continuous optimisation
  • Retargeting + lookalike campaigns
  • Weekly performance reports
  • Monthly strategy call
Start the Retainer →

Recommended ad budget: ₦300k–₦1M/month depending on your goals. You pay this directly to Meta — never through us.

Running ads for a real estate business? Look at the Real Estate Partnership → — it includes Meta Ads plus the rest of the system.